How long should I leave Brilliant Blonde Purple in my hair?Updated 3 months ago
The toning effect will increase the longer the product remains on your strands. We recommend starting with 1-3 minutes. You can always leave it on longer depending on the end result you are looking for. Friendly Reminder: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends, ensuring consistent coverage and even toning.