Can I use purple shampoo every day?
We recommend using our Brilliant Blonde Shampoo in place of your regular shampoo as often as needed to neutralize unwanted brassiness. Goldie Locks®
Brilliant Blonde Purple Shampoo FAQs
We recommend using our Brilliant Blonde Shampoo in place of your regular shampoo as often as needed to neutralize unwanted brassiness. Goldie Locks®
Apply to wet hair, lather evenly, and leave on for 2-3 minutes. For a more intense toning effect, leave on for up to 5 minutes. Rinse thoroughly. Goldie Locks®
No, our Brilliant Blonde Purple Shampoo is formulated to keep blonde, gray, or platinum hair vibrant and brass-free, leaving hair soft, healthy, and hydrated. Goldie Locks®
While our purple shampoo is pigmented to neutralize brassiness, it is not known to stain hands, towels, or showers. However, it's always a good practice to rinse any residue promptly.
We maintain a low level 5.5 - 6.5 pH. The pH of many purple shampoos can be around 9.0 - which if overused, can end up making the hair feel like straw and strip away the natural oils from your hair and scalp. Our low level pH purple shampoo leaves ha